Welcome to the ALA Arizona chapter



The Board of Directors would like to take a moment to thank all of the Chapter Business Partners. Over the past weeks, we have relied on them for their expertise and flexibility. Our Business Partners have been proactive in providing our Chapter with information on all aspects of the COVID-19 crisis, as well as helping us maintain the “new normal” operations within our firms. I know we all appreciate the Business Partner relationships we have developed over the years. Firm projects, such as office moves and system upgrades, are still happening. This is a perfect opportunity to reach out to a Business Partner for support and guidance.


Date:  Tuesday,June 23, 2020
Time:  11:45 am to 1:00 pm

Central Arts Plaza Building at Central and Palm Lane
1850 N. Central Ave.
Phoenix, AZ 85004

Topic: The Art of Storytelling & Building Your Brand through Visual Media
Presented By: Rich Wilson
Sponsored By:  

Session Description

In this digital era, it is probably no stretch of the imagination to say that your firm is online. You have a website, maybe a Facebook page, a LinkedIn account, or you are sending out regular emails to your mailing list. Whether you’re just dabbling in the online arena or doing all that and more, with each interaction you are telling your firm’s story. But what story are you telling? And are you using the relationship building power of your people to help weave that story visually?

In this session, you will learn marketing techniques on how to:
- Build your story visually
- Elevate your story visually
- Share your story with your chosen target market

Learn techniques, in a workshop setting, utilized by other businesses that focus on brand building and establishing your firm as an influencer in your industry.

Learning Objectives

Attendees in this interactive workshop style session will learn marketing strategies and skills that can be utilized to build, elevate and share visually the brand story of their own lawyers, practices areas and firm.

A workbook will be provided to document the shared learnings of the following elements:
- Why is storytelling so valuable?
- How to build, elevate and share your brand story.
- Why becoming an influencer in your community is important to the continued growth of your brand...and more.

The goal of this session is for each attendee to create and utilize this storytelling workbook as a foundation or companion tool to assist in their own firm branding efforts.

Please consider inviting co-workers and other managers in your office interested in learning about this valuable topic.

Most all education lunches can be viewed on our Facebook LIVE Page courtesy of Total Networks (Must be Member of our Facebook Live Group)

**Members who RSVP and fail to attend will be charged a $25 fee.


Facebook Live - Chapter Education on the Go

Members are welcome to join our Arizona Chapter Facebook Live Group to view live and archived Chapter education events. CLICK HERE TO JOIN



Jun 10

Business Partner Advisory Committee Meeting

Please contact Jerri Buchtel or Sharon Williams for more information

Jun 23

Chapter Luncheon and Educational Session

#TELLYOURSTORY - The Art of Storytelling & Building Your Brand through Visual Media


Jul 16

Chapter Leadership Institute (CLI)

Learn and Network with ALA Chapter Leaders

Sep 16
Sep 17

Business of Law Conference

Chapter Educational Event