Education Specialty Series Lunch

January 18, 2018
11:45 AM - 1:00 PM
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Perkins Coie LLP
2901 North Central Avenue, Suite 2000
Phoenix, AZ 85012
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Topic: Understanding Today’s Legal Industry and Leading Trends in Legal Marketing and Business Development
Presented By: Marci Krufka Taylor
Sponsored By: Keyser and Wells Fargo National Bank
Catered By: Conceptually Social

Understanding Today’s Legal Industry and Leading Trends in Legal Marketing and Business Development

Continued diminished demand, partner underperformance and resistance to change are just some of the challenges facing law firms today. In 2018, differentiation through effective brand strategy, client experience and laser-focused marketing will be more important than ever for law firms. We will begin by reviewing major trends in the industry and how they influence and inform legal marketing and business development strategy today. We will also discuss winning marketing and business development strategies being utilized by leading firms and lawyers, including the latest innovations in advertising, business/competitive intelligence, communications and PR, content marketing, social media, marketing technology and business development.

About the Speaker

Marci Taylor is a strategy consultant for law firms and high-growth companies. She advises clients on strategy, marketing and management issues, client experience and professional development. Marci also provides leadership, marketing and business development coaching to lawyers and executives and conducts mindfulness training programs for legal organizations. Before starting Mantra, Marci served as the Director, Marketing Operations for an AmLaw100 firm. In that role, she was responsible for the management of the marketing operations team, key firm marketing initiatives and marketing and business development efforts for the firm’s 180+ lawyer Business Law Section. Previously, Marci served as Executive Director for a mid-sized regional law firm. Prior to serving as an Executive Director, Marci served as a principal at Altman Weil, Inc. where she handled hundreds of client engagements around the country, including developing and implementing firmwide strategic plans and practice-specific marketing and business plans; coaching individual lawyers on marketing and business development; conducting client interviews and surveys; developing and implementing practice group management programs; conducting training programs; and planning and facilitating law firm retreats.

**Members who RSVP and fail to attend will be charged a $25 fee.

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